Is ChatGPT a Gold Rush…or a Fool’s Errand?

ChatGPT and other AI tools are a hot topic right now, as they should be. They are rapidly changing how businesses plan their content strategies.

But these AI tools do have serious flaws, as I recently wrote on LinkedIn.

They can write content based on what other writers have posted online…but they cannot generate original ideas.

They can’t understand human psychology or related to people one-on-one (even if that relationship is one-way, i.e. the writer and the reader).

They also don’t cite sources, so it’s a lot of work to try and figure out where they pulled their information.